September 25, 2023
By Joan Nguyen
Running a daycare or preschool can be rewarding and fulfilling, but I would be remiss to say it’s easy. Daycare and preschool owners often face enrollment gaps that lead to a reduction in reliable revenue, critical to running their business. They need to accommodate the varying needs and schedules of parents and their children, and they need a reliable way to generate leads that could lead to fixed care enrollment. This was a problem we faced with BumoWork, our own daycare and preschool.
Through running our own daycare and preschool, we learned about how on-demand child care can make a huge difference in the success and reputation of a location. In this blog, we’ll explore the reasons why you should consider on-demand child care.
In today’s fast-paced world, parents often have unpredictable schedules and unexpected commitments. We like to call it the “hair on fire” problem – a situation in which parents need child care immediately. On-demand child care offers the flexibility parents crave, allowing them to book child care services when they need them. This adaptability can make your facility the go-to choice for busy parents who are willing to pay a premium.
By offering on-demand child care, you open your daycare or preschool to a broader audience. Parents who might have otherwise hesitated to enroll their children at your school due to rigid schedules can now do so with confidence, knowing that they have the option of using your services alongside their ever-changing schedules. on their terms. On-demand child care provides an additional revenue stream to your fixed-care business and helps provide greater financial stability for your daycare.
Happy parents are more likely to stay loyal to your daycare or preschool. When you provide on-demand child care, you demonstrate your commitment to meeting the diverse needs of your families. This, in turn, boosts customer satisfaction and fosters long-term relationships with parents who appreciate your willingness to accommodate their changing schedules.
On-demand child care allows you to make the most of your school’s facility’s capacity. During periods of enrollment gaps or when children are out on vacation with their families, or during flu season, when you have multiple kiddos out sick, you can open up your capacity to additional children and their families seeking flexible care. This efficient use of resources can boost your revenue without the need for costly expansions or additional staffing.
In a highly competitive industry like child care, offering on-demand service sets you apart from other schools. Parents are more likely to choose your facility over others when they know they can rely on you to provide the flexibility they require. This competitive advantage can help your daycare or preschool thrive in a crowded market.
Your daycare or preschool staff members are valuable to your business’ success, and on-demand child care can help you utilize their time and skills more efficiently. Low demand periods (such as during periods of enrollment gaps) can be filled with on-demand child care sessions, optimizing staff utilization and ensuring they have reliable hours for work.
Happy parents who have experienced the convenience of on-demand child care at your school are likely to consider fixed care enrollment providing a natural and organic lead generation for your child care businesss. On-demand is a two-way vetting process in which you can determine if the family is the right fit for your child care facility and vice versa without the longer-term fixed care commitment. Having a reliable stream of lead generation for your care facility will help you plan your business more effectively and reliably.
Incorporating on-demand child care into your daycare or preschool can be a game-changer for your business. It offers flexibility to parents, increases revenue, promotes customer retention, maximizes capacity utilization, gives you a competitive edge, improves staff utilization, and generates positive lead generation marketing. By meeting the evolving needs of modern parents, you can create a thriving daycare that stands out in the industry and becomes a trusted partner for families in your community.
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